Alloy Wire praises Southern Manufacturing debut

Alloy Wire was firmly in demand when it made its debut at Southern Manufacturing & Electronics last week.

Our commitment to promoting our expertise in the UK paid off with a number of enquiries taken and actually quoted at the show, with visitors still coming to see us right up until the event closed.

Nickel alloy straight bars received a lot of attention from CNC machinists making aerospace and other high tech parts, whilst performance alloys like Hastelloys, Inconel and Nimonics proved popular with specialist welders who sometimes struggle to get the material from their usual stockists.

We even had one client that was interesting in using our wire for producing antennas, a new end-user application for us.

Angus Hogarth, Sales Director at Alloy Wire, commented: “This is the first time AWI has exhibited at Southern Manufacturing and we weren’t disappointed.

“We saw lots of potential new customers and also met up with existing ones, some of which had travelled up to seven hours to attend.”

He concluded: “The visual appearance of the stand again received lots of comments and I’m no doubt the marketing material is having a big impact on getting people to talk to us.”

Southern Manufacturing & Electronics was also the first opportunity for AWI to showcase its new ‘wire finder’ app.

Over the last four months our technical experts have been working with our sales team to develop an interactive database of all of our materials, their properties and the applications they are best suited to.

The web-based app, which has also been designed for mobile devices and tablets, allows users to search for the type of wire they need by sector (aerospace, oil and gas and nuclear) or by solution, such as strength, sub-zero temperature, electrical and heat, corrosion and water resistance.